We all love post-obit our favourite celebrities to go a glimpse into their glamorous lives. Thanks to platforms like Instagram, in that location are many features that enable celebs to promote their work, interact with fans, and showcase their personalities.

Some celebrities are amend than others at using these features — and there is lots that brands can learn from them.

In this roundup, we've picked out viii celebrities who excel at things like creating Instagram Stories, making attainable social media content, and crafting a humorous brand voice.

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viii celebrities who are nifty at Instagram (and what brands can learn from them)

1) The Arkells: Instagram Live & fan interaction

When lockdowns first started terminal twelvemonth and it seemed like every musician was doing Instagram Lives, there was i ring that stood out: The Arkells.

For 58 straight days, Max Kerman (the lead vocaliser) hosted an 60 minutes-long Instagram Live testify chosen "Flatten The Bend Music Grade". Each day, Kerman would teach the chords to an Arkells song and invite both special guests and fans to join using Instagram's "request to chat" feature. Later each livestream, the Arkells uploaded the show as an IGTV video then past episodes could be re-watched.

The success of the #FTCMusicClass livestream came from its consistency (every day at the same hour), intimacy (a one-to-many format that felt similar one-to-ane), surprise-and-delight (unexpected famous guests), and exclusivity factors (a in one case-in-a-lifetime chance for fans to chat with their favourite singer).

What we can learn from them: Apply Instagram Alive non but as another channel to promote your brand'south content, only to teach something valuable, allow people to enquire questions about your brand or products, or simply surprise-and-delight a fan. You lot can utilise the asking-to-conversation feature to invite both planned guests and normal fans.

2) Lewis Capaldi & Niall Horan: Instagram Stories & authenticity

Here's a throwback: Call back One Direction? Office of what made them so popular was the level of access and personality they shared with fans through their videos and social media accounts.

Lucky for united states of america, the 1D boys are applying what they learned to their solo careers. Niall Horan uses Instagram Stories to do AMAs (using the Stories question sticker), Instagram Lives (during which he replies to fans), impromptu performances, direct-to-camera chats, and highlight other musicians he's listening to. This is how I discovered another great creative person on social media: Lewis Capaldi.

Niall Horan story about Lewis Capaldi

Lewis Capaldi is a talented creative person in his own right, but he'southward also astonishing at letting his personality shine on social media. He constantly posts Stories that feel like he'due south speaking to his friends. They're coincidental, imperfect, funny, and total of a swear hither and at that place.

When Capaldi does use Stories to promote his music, they're written with his signature self-deprecating humor so fans are still engaged and receptive to whatsoever he'southward promoting.

Both artists exercise a expert chore of using the casual nature of Instagram Stories to showcase their personality, which makes them feel more than authentic and thus beloved by their followers.

What nosotros can learn from them: Lean into the coincidental nature of Instagram Stories. Humanize your brand and show off your brand'southward personality by recording videos with people talking straight to camera and using question stickers to do AMA sessions.

3) Jennifer Lopez: Attainable hashtags and videos

I gotta hand it to JLo, she does a good job of using all of Instagram's features to their fullest, including Stories, IGTV, Reels, and hashtags.

Although she does a lot of promotional posts, even the most commercial ones have short-and-snappy captions, proper tagging of sponsors and photographers, and middle-communicable content (easy to do when you lot expect like JLo, though).

Most impressively, JLo uses proper camel case for nearly of her hashtags. This is of import for accessibility, as camel case allows screen readers to read each capitalized word in a hashtag as separate words.

On another note, JLo also does a adept job of posting videos with full subtitles, which makes them accessible and viewable for the many users who consume social media with sound off.

What we can larn from them: Brand your Instagram content accessible for all users by always writing hashtags in camel example and calculation subtitles to all videos.

iv) Taylor Swift: AR filters

From the early days of replying to fans' posts on Tumblr to announcing ii surprise album drops last year (I wrote a split up article on that strategy alone), Taylor Swift is one glory from which all marketers can learn.

When information technology comes to Instagram, i noteworthy thing that Swift has done is create Instagram Story filters. Many artists put a lot of work into designing specific looks for their albums and music videos, and in Swift's case, fans even recreate the looks for themselves. Then, creating an AR filter actually makes a lot of sense as information technology allows (less ambitious) fans the same opportunity to stylize themselves using their favourite artist's artful.

What we can larn from them: Create your own AR filters for users to attempt out your products virtually. Some ideas: trying on products (beauty brands), applying face paint/jerseys/team colours (sports teams), immersing users inside a scene (video games/amusement brands).

5) Jessica Alba: Content creation and cross-promotion

Jessica Alba is non only good at Instagram for a glory, only skilful at Instagram period.

She has a super robust feed full of Reels, IGTV, Stories, and video posts that are original content created by her. Alba'south Instagram is set up even better than about make accounts. She has a link tree in her bio link, lots of IG Highlights, and has even created IGTV serial.

Although Alba has lots of different types of content going on in her feed, she keeps her themes consequent: being a mom, sharing her healthy and sustainable lifestyle, and promoting her companies (Honest & Honest Beauty). These themes are reflected throughout her content, regardless of the format.

Some other thing that Alba does well is cantankerous-promotion. Despite doing a lot of promotional posts for Honest on her account, she makes them relevant and useful for her own followers. For example, when posting about an Honest product, she besides includes lots of educational tips in the caption.

What we tin learn from them: When creating content for your brand, make sure it provides value to your followers before thinking about the product tie-in. Produce your content like you're creating for a YouTube channel, not an advertorial.

6) Arnold Schwarzenegger: Backside-the-scenes content

Sometimes the beauty of social media is that information technology allows celebrities to remind us that they're normal people also.

Take Arnold Schwarzenegger, for instance. What's more than normal than lifting weights in your dwelling house gym adjacent to your pet donkey?

Ok, so perchance the Governator is still on a different level than the rest of us, but I exercise adore the behind-the-scenes content that he shares nearly his kids, pets, existence a dad, figuring out Facetime, and hanging out with other celebs.

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Schwarzenegger's Instagram feels a lot less promotional than other celebs' accounts, which makes him all the more follow-worthy.

Even if y'all aren't a fan of Schwarzenegger himself, if he's working on a film with ane of your favourite actors, you might follow his Instagram thanks to his behind-the-scenes content. For businesses, this type of content is still another manner to humanize your make and offer sectional content that wouldn't be attainable anywhere else.

What we tin can learn from them: Posting behind-the-scenes content is a great style to advantage your followers with exclusive content and give them a reason to follow your social accounts.

seven) John Mayer: Sense of humor and make vocalisation

Humor is a catchy thing when used as a strategy. For the brands that have get famous for being funny on social, it works really well. Still, for every Wendy's, there's a local burger concatenation that tried to replicate the pointed sarcasm and timely memes to no success.

For brands that are great on injecting some humour into their brand voice, the key might lie in remainder: not posting memes 100% of the time and being funny in EVERY single caption, but using it more sparingly to have a greater affect.

One glory who does this balance well is John Mayer. He notwithstanding posts the usual mix of music promotions, tour stop acknowledgments, and magazine shoots, but evens information technology out with posts like these:

Mayer's humour is reflected in coincidental posts similar these, as well as his Instagram Stories. Although he doesn't use this tone in all of his posts, they are consistent enough to feel similar his "brand vocalism" on social.

What we tin learn from them: If you want to use sense of humour in your make voice, don't overdo it. Balancing humorous posts with more toned-down posts will make them feel funnier and less like a schtick.

8) Chrissy Teigen: Annotate game 🔥

I know Chrissy Teigen is an obvious entry for a "best celebrities on social media" list, only hear me out: I'm not including her for the usual reason of her hilarious posts.

No, the takeaway I want social media marketers to get from Teigen is her stiff annotate game. Unlike most celebrities, Teigen takes the fourth dimension to read through comments on her posts and respond to them (often to her glory friends, but sometimes to normal fans too).

This is an important lesson for brands: for all the time you put into writing captions, you should be spending just every bit much time replying to comments. Otherwise, you're just using social media as a one-way advertising channel, and fans will learn that quickly and stop engaging or unfollow.

What we can larn from them: Create a strategy and procedure for your brand to reply to comments on your own Instagram posts, every bit well as when your brand is mentioned on other users' posts. This is a key function of building your community on Instagram.

There yous have it: eight lessons and ideas from celebrities that yous can apply your Instagram strategy.

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